It’s in the name: we help clients curate a personal watch collection that reflects who they are—their personality, taste, and personal branding. That means we don’t start with “what model are you looking for?” We start with a getting-to-know-you phase, then build a collection that becomes more coherent, intentional, and impactful over time. We’re in this for long-term relationships, not one-off transactions.

We are an advisory service provider that can also act as a dealer and a broker, depending on what’s best for the collector and the situation. In practice, we represent watch lovers and collectors who need support, discretion, and global access, and we execute on their behalf with clear alignment.

Sourcing can take a few hours, a few days, a few weeks, or even months—it depends on the rarity of the request and how tight the specifications are.

We have access to thousands of established pre-owned watch dealers worldwide, and we’re disciplined about working only with sources we consider trustworthy. Every opportunity goes through proper due diligence—both on the seller and on the watch—so clients get a level of peace of mind that’s hard to find in the secondary market.

In some cases, we can also source directly from private collectors, especially when we know (or can reliably identify) who holds a specific piece in their collection.

Pretty much any luxury watch—from highly liquid “mainstream” pieces to rare, collector-grade references—depending on availability and the realism of the request. If it exists in the market, we can usually find a path to it (and if we don’t like the path, we won’t force it).